Industry News | October 28, 2014

Dunkin' Donuts Launches Liverpool FC Sweepstakes

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Dunkin’ Donuts announced a new “Kick It with LFC Sweepstakes” in partnership with Liverpool Football Club (FC), one of the world’s most historic and famous football clubs. The sweepstakes will give one lucky fan the chance to score a trip for two to Liverpool, England, to watch Liverpool FC play Manchester United FC at the historic Anfield stadium.

From now through November 10, fans can submit one entry each day online. The grand prize includes two tickets to the Liverpool match against Manchester United, roundtrip airfare, hotel accommodations for two nights ,and spending money for the visit.

While participating in the sweepstakes, soccer fans can also challenge one of their favorite Liverpool FC goalies, including Simon Mignolet, Brad Jones, and Danny Ward, to a shoot out online. Fans can play the game against their favorite Liverpool FC goalie, and then share their scores with their friends on Facebook and Twitter. Fans can also get some coaching on how to play the game from Liverpool FC goalie Simon Mignolet.

Dunkin’ Brands Group Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, earlier this year announced a multi-year marketing partnership with Liverpool FC to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts is the official coffee, tea, and bakery partner for Liverpool FC, and Baskin-Robbins is the official ice cream partner.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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