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"Dunkin' Donuts' first theme park restaurant is a fun and exciting part of our national expansion program," says Robert Rodriguez, Dunkin' Donuts brand president. "We are honored to partner with Hersheypark, one of America's most beloved destinations, and look forward to continuing our growth in new markets and new venues throughout the country to bring great food and beverages to customers anywhere, any time."
The launch into theme parks coincides with the roll out of Dunkin' Donuts' expansion program. The company is expanding in existing markets while entering new cities throughout the country, with plans to ultimately triple the number of Dunkin' Donuts stores in the United States to 15,000 by 2020. In the past month, the company announced its plans to open franchised restaurants in Las Vegas, Austin, Dallas, Phoenix, Tallahassee, and Panama City. Dunkin' Donuts has also secured a number of high-profile partnerships to support this growth, including JetBlue, Proctor & Gamble, Rachael Ray, and SoBe