Dunkin’ Donuts today announced the newest addition to its popular line of frozen slush drinks, the SoBe® Energy Coolatta®. The cherry citrus-flavored beverage is designed to provide refreshment and refuel the active, on-the-go consumer. The SoBe Energy Coolatta marks a new relationship between Dunkin’ Donuts and SoBe Beverages.
According to the NPD Group, both the frozen fruit and energy categories are growing rapidly-up five percent and more than 20 percent respectively as of March 2007. The new SoBe Energy Coolatta was created to meet the increasing demand in these categories by delivering the ultimate refreshing beverage.
“Dunkin’ Donuts is committed to developing innovative, on-trend menu choices that address the latest trends and needs of our customers,” said Robert Rodriguez, Dunkin’ Donuts brand president. “Our new partnership with SoBe is a perfect fit for the Dunkin’ Donuts customer.”
Customers can get an additional pick-me-up by entering for a chance to win $10,000 and other exciting instant prizes in the national SoBe Energy Coolatta “Rip It Up” sweepstakes, located at www.Coolatta.com. Visitors can play an interactive game with the SoBe Energy Coolatta band and receive additional chances to win the $10,000 grand prize by inviting friends to visit the site.
Dunkin’ Donuts’ SoBe Energy Coolatta is available at participating restaurants nationwide. The beverage is the newest flavor in Dunkin’ Donuts’ line of refreshing Coolatta slush drinks, which include Coffee Coolatta®, Lemonade Coolatta® and other great flavors: Strawberry and Tropicana Orange. Coolattas are available in the following sizes and suggested retail prices: 16 oz. small size-$1.99; 24 oz. medium size-$2.99; 32 oz. large size-$3.49. For more information on other beverages and culinary creations from Dunkin’ Donuts, please visit www.DunkinDonuts.com.
