Dunkin’ Donuts, one of the world’s leading coffee and baked goods chains, signed a franchise agreement with family-owned Alimentacion Mexico Americana, part of Berny Group, to develop 20 new Dunkin’ Donuts restaurants in Mexico. This franchise agreement covers areas including the states of Yucatán, Campeche, Quintana Roo, Veracruz, Tabasco, and Chiapas. With the signing of this agreement, Dunkin’ Donuts has plans to develop nearly 150 restaurants in Mexico over the coming years.
“Our new franchisee, Alimentacion Mexico Americana, has extensive quick-service restaurant and operations experience in Mexico, and we are thrilled they have chosen to expand the Dunkin’ Donuts brand in the Yucatán region,” says Grant Benson, vice president of global franchising and business development for Dunkin’ Brands. “As we continue our ongoing expansion throughout the country, these new restaurants will satisfy a growing consumer demand for Dunkin’ Donuts in Mexico.”
Dunkin’ Donuts currently has more than 11,700 locations in 43 countries around the world. Dunkin’ Donuts restaurants in Mexico will feature the brand’s wide range of hot and iced coffees, lattes, espressos, cappuccinos, teas, frozen drinks, croissants, donuts, and sandwiches, all served fast and friendly in convenient locations and at a great value. The brand will also offer regional menu items to cater to local tastes.
Recently, the brand has been making strides with its development news in Mexico. In October 2015, Dunkin’ Donuts opened its first two restaurants in the country with the Mexican subsidiary of Sizzling Platter, a franchisee of Dunkin’ Donuts in the United States and China. This group signed a franchise agreement to develop more than 100 locations in the Distrito Federal, as well as the states of Hidalgo, México, Morelos, Jalisco, and Querétaro. Additionally, Grupo CF Del Noroeste signed a franchise agreement in November 2015 to develop 25 additional restaurants in the areas including Sonora, Baja California, Baja California Sur, Chihuahua, Sinaloa, Nayarit, Durango, and Zacatecas.
Dunkin’ Donuts is still looking to recruit qualified, multiunit franchisee candidates to develop the brand in portions of El Bajio, including San Luis Potosí, Gaunajuato and Aguascalients, as well as Monterrey and the rest of the state of Nuevo León. The company is looking for franchisees with a proven track record of success in the restaurant industry, strong financial backgrounds, a deep knowledge of their local communities and a passion for Dunkin’ Donuts.
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