Dunkin’ Launches 'Extra Charged Coffee' with 20 Percent More Caffeine

    Industry News | December 29, 2020
    Dunkin' Extra Charged Coffee.
    Dunkin'
    The product features green coffee extract.

    Dunkin’ on Tuesday announced the addition of Extra Charged Coffee to its menu, packing 20 percent more caffeine than its classic Hot and Iced Coffee, while delivering the same taste. Dunkin’s coffee innovation doesn’t stop there, as the brand is serving up the most robust lineup of coffee options in its history with the introduction of two bold new hot coffees, Dunkin’ Midnight and Explorer Batch, to kick off the year.

    Available at participating Dunkin’ restaurants nationwide beginning December 30, Extra Charged Coffee, served hot or iced, features green coffee extract that gives coffee drinkers an extra boost with 20 percent more caffeine. For an extra incentive to try the brand’s buzziest new beverage, Dunkin’ will be offering Medium Extra Charged Coffee for $2 through January 26.

    “Since opening our doors more than 70 years ago, Dunkin’ has served a superior cup of coffee. Now, for the first time in our history, we’re offering the boldest and most diverse assortment of blends and customization options to fuel a new era of coffee at Dunkin’,” says Jill Nelson, VP of marketing and culinary at Dunkin’. “From the darkest roast in our portfolio to the most caffeinated hot and iced coffee varieties, we are more committed than ever to keeping Americans running on Dunkin’ in 2021.”

    Here’s a look at the two new hot coffee options, both available beginning December 30.

    Dunkin’ Midnight: New Dunkin’ Midnight is the brand’s darkest roast ever, featuring a rich, smooth, full-bodied flavor, rounded out with notes of cocoa and a dark finish. Dunkin’ Midnight joins the beloved Original Blend and Dunkin’ Decaf as a permanent addition to the brand’s coffee lineup.

    Explorer Batch: The first coffee blend to be introduced as part of Dunkin’s new Limited Batch Series, Explorer Batch is a medium roast featuring dark berry notes, rounded out with a smoky finish. To craft its unique Explorer Batch, Dunkin’ sourced beans from four highly regarded coffee regions, including Colombia, Ethiopia, Guatemala, and Sumatra. Explorer Batch will be available for a limited time, with new Limited Batch Series coffees to be introduced throughout the year.

    From December 30 through January 31, the company will also host a “My Dunkin’ Mood Quiz” that will ask questions to help gauge guests’ vibes, and then recommend one of the brand’s coffee beverages that can best fuel them through the day. Everyone who participates can enter to win one of five amazing prizes, including Dunkin’ coffee for a year, $5,000 in cash, and more.

    Additionally, Dunkin’ unveiled a new donut to pair with its new coffee options. The new Dunkfetti Donut features a cake donut ring with special celebration confetti sprinkles baked within, and topped with a sweet glaze.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.