Industry News | June 8, 2015

Dunkin' Launches Newest Mobile Payment Option

image used with permission.

Dunkin’ Donuts today officially announced the launch of its newest mobile payment option for guests, integrating Visa Checkout on and within the Dunkin’ Mobile App as a fast and easy way to purchase and reload virtual Dunkin’ Donuts Cards. 

As part of a new, co-branded campaign titled “Get Stuff Dunkin’,” the two companies announced that today through June 14, or while supplies last, they are offering people a special $10 bonus when they load at least $25 on a new or existing Dunkin’ Donuts Card using Visa Checkout, limit one per customer. The campaign will feature actor Joel McHale, who is on a crusade against wasted time and shares how Visa Checkout can help busy people get time back in their day that they can use to “Get Stuff Dunkin’.”

“I’m a busy guy,” McHale says. “So I don’t have time to fumble with a wallet or bulky paper currency. When I heard I could pay for Dunkin’ Donuts coffee using Visa Checkout on the Dunkin’ app, I said, ‘Thank you, technology!’ Technology hasn’t replied yet. Apparently that technology doesn’t exist yet.”

Launched by Visa less than a year ago, Visa Checkout is an online check out service designed to simplify the payment experience. It can be accessed using any web-enabled mobile device, and can store any major credit or debit card, so that consumers don’t have to re-enter billing and shipping information.

“As a brand recognized for speed of service and meeting the needs of on-the-go people, we are committed to leveraging the best technologies to allow our guests to purchase Dunkin’ Donuts food and beverages as quickly and conveniently as possible,” says Scott Hudler, vice president, Global Consumer Engagement at Dunkin’ Brands. “Visa Checkout gives us yet another powerful way to save our guests valuable time in their busy day, and make it easier than ever to keep running on Dunkin’.”

“Dunkin’ Donuts and Visa Checkout are a perfect match—you can now literally have a cup of Dunkin’ coffee in one hand and pay for it using Visa Checkout with the other,” says Sam Shrauger, Visa’s senior vice president of digital solutions. “We’re thrilled to kick off this partnership and help Dunkin’ guests ‘get stuff Dunkin’ faster and from anywhere in just a few clicks.” 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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