Dunkin' Donuts is seeking to expand its presence into San Antonio, Texas and Green Bay, Wisconsin.
Dunkin' Donuts' development throughout San Antonio and Green Bay is part of a steady and strategic growth strategy, which includes expanding in existing markets while entering new cities across the country to help drive the leading coffee and bakery chain's growth.
To help fuel growth in the areas, special development incentives are available which include reduced royalty fees for three years and an extra $10,000 in local store marketing for stores that open on time.
In 2010, the company experienced strong expansion results, including the opening of 574 new locations worldwide and 226 new signed franchise commitments in the U.S. For the year, Dunkin’ Donuts opened 206 new restaurants in the U.S. and signed multi-unit development agreements in 29 markets. Included among these new and planned outlets are non-traditional locations such as airports, arenas, travel plazas, and universities.
“Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests’ everyday, and we encourage interested parties to contact us to learn how they can open a Dunkin’ Donuts restaurant in their community,” says Grant Benson, vice president of franchising and market planning for Dunkin’ Brands.
For those interested in franchising, Dunkin’ Donuts is seeking candidates that meet a specific franchisee profile to help build its brand and business. Ideally, franchisees should possess a minimum net worth of $500,000 and liquid assets of at least $250,000. Financial qualifications will vary by market and quick service restaurant experience is highly preferred.
In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers franchisees flexible design concepts including free-standing stores, end caps, in-line sites, kiosks and gas stations, as well as other retail environments. Dunkin’ Donuts has aligned its development strategy to support the growth opportunities and consumer needs of each individual market. As a result, franchising opportunities range from single units to multi-store development agreements.
“Dunkin’ Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day. Our recent and ongoing menu enhancements meet the needs of today’ on-the-go consumers, moving Dunkin’ Donuts beyond breakfast with high-quality food and beverage items available all day,” Benson says.
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