Industry News | August 27, 2015

Dunkin' Partners with Hershey on New Reese's LTO

image used with permission.

This autumn, Dunkin’ Donuts is sweetening the season with the addition of two new doughnuts to its fall lineup. For the first time, Dunkin’ Donuts has partnered with The Hershey Company to put the tastes of creamy chocolate and REESE’S Peanut Butter together in one treat with the new REESE’S Peanut Butter Square. For pumpkin fans looking to celebrate a favorite flavor of fall in a fun new way, Dunkin’ Donuts has also expanded its pumpkin menu with the introduction of the Pumpkin Cheesecake Square. Both items will be available for a limited time at participating Dunkin' Donuts restaurants beginning August 31.

A creative twist on the classic candy, Dunkin’ Donuts’ new REESE’S Peanut Butter Square is filled with creamy REESE’S peanut butter buttercreme, topped with chocolate icing and finished with an orange icing drizzle to match the colors of the traditional REESE’S Peanut Butter Cups. The Pumpkin Cheesecake Square is filled with smooth and creamy pumpkin cheesecake filling and topped with orange icing, crumbled graham cracker topping, and a white icing drizzle.

“At Dunkin’, we know that the return of fall means an excitement around classic seasonal flavors and each year, we strive to bring additional fall-flavored menu items to our guests. We want to keep providing guests with new and exciting reasons to return to Dunkin’ Donuts, not just for their favorite items, but for something unique and different,” says Jeff Miller, Dunkin’ Brands’ executive chef and vice president of product innovation. “Our REESE’S Peanut Butter Square and Pumpkin Cheesecake Square offer guests a new way to enjoy two flavors they already know and love. These sweet treats provide our guests with a unique fall experience they are sure to remember.”

Dunkin’ Donuts is featuring a full lineup of fall-flavored treats this season. Back by popular demand at Dunkin’ Donuts restaurants nationwide by August 31, the pumpkin menu includes Dunkin’ Donuts’ hot or iced pumpkin coffee and lattes, Pumpkin Donut and MUNCHKINS Donut Hole Treats, Pumpkin Muffin, and Pumpkin K-Cup pods and Packaged Coffee.

Along with enjoying the brand’s autumn lineup of food and beverages, Dunkin’ Donuts fans can put their passion for pumpkin on display via the brand’s special Snapchat filters. A fun way for people to show their spirit for fall with friends and followers, Dunkin’ Donuts’ first geo-filters will be available beginning today for fans in or around a Dunkin’ Donuts restaurant, with new ones introduced later in September. Additionally, fans can follow Dunkin’ Donuts’ official Facebook, Twitter, and Instagram feeds throughout the coming months for pumpkin and fall-related content from both the brand and special guests.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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