Industry News | May 17, 2011

Dunkin' Signs On for Six in Wisconsin

Dunkin' Donuts announced the signing of a multi-unit store development agreement with Travel Mart for six new restaurants in Wausau, Wisconsin. The first restaurant will open in 2012, and the remaining five units will be developed by 2016.  

Travel Mart, a retailer of fuel and food products in convenience stores, is headquartered in Wisconsin Dells, Wisconsin. The company has 10 Travel Mart locations throughout the area that are managed by Gary Gussel, president of Travel Mart.  In 2009, the company agreed to develop eight Dunkin' Donuts restaurants in Madison. Its first location opened in the market in July 2010, and the second location will open this spring; the remaining six Madison restaurants will open by 2014.  Travel Mart shares an ownership structure with Holiday Wholesale, a distributor of food and sundry products, and Vacationland Vendors, a vending and amusement service company.

"We are excited to expand Dunkin' Donuts' presence in the Wausau market and play an important role in the daily lives of people who live, work, and visit here," Gussel says. "We have a strong passion and loyalty for the brand and look forward to the opening of our restaurants in the years to come."

In addition to the development agreement mentioned above, Dunkin' Donuts is seeking new and existing franchisees to develop restaurants throughout Wisconsin, specifically in Northern Milwaukee, La Crosse, Green Bay, and Eau Claire.

To drive its expansion efforts, Dunkin' Donuts has aligned its strategy to support the growth opportunities and consumer needs of individual markets. As a result, the company continues to expand with single and multi-unit opportunities with no minimum unit requirements.  

"Dunkin' Donuts is excited to expand its footprint in Wausau with Travel Mart, Inc.," says Grant Benson, CFE, vice president of franchising and market planning, Dunkin' Brands. "Our secret to success is our passionate franchisees who provide a high level of customer service to our guests every day, and we're confident Gary and his team will continue to cultivate lasting relationships in the Northern Wisconsin community."

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