Industry News | June 11, 2015

Dunkin' Surpasses 3 Million Perk Program Members

image used with permission.

This spring marks Dunkin’ Donuts’ 65th birthday, and to help celebrate the occasion, the brand has a special one-day offer for its DD Perks members. Today, June 11 only, Dunkin’ Donuts DD Perks members will receive 65 bonus points with the purchase of any beverage and a donut. As an added bonus, any guest who comes back to a Dunkin’ Donuts restaurant later in the day and purchases another beverage and donut will receive an additional 65 points.

Dunkin’ Donuts today also announced that the brand has enrolled more than three million DD Perks members since the program launched at the beginning of 2014. According to Scott Hudler, vice president, Global Consumer Engagement at Dunkin’ Donuts, “For 65 years, we’ve been driven by a commitment to demonstrate our appreciation for the people who make Dunkin’ Donuts part of daily life. With more than three million members in less than 18 months, we believe our DD Perks program resonates as a meaningful way we thank people for their loyalty, and enhance their visits to Dunkin’ Donuts.”

With DD Perks, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile App. Once a member accrues 200 points, he or she receives a coupon for a free any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. Members have the opportunity to share their rewards through the Dunkin’ Mobile App with friends, family, and colleagues to help keep them running on Dunkin’. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday.

The DD Perks program is fully integrated into the Dunkin’ Mobile App for enrollment and mobile payment, and is available for free from the App Store on iPhone or iPod touch and from the Google Play Store. Through the App, guests can enroll in DD Perks, view point balances, access exclusive offers, and much more. The Dunkin’ Mobile App also allows guests the option of sending virtual Dunkin’ Donuts Cards to friends, family, and colleagues with the mGift feature. Dunkin’ Donuts Cards can be mGifted three ways: via text, email, or Facebook Connect. Dunkin’ Donuts Cards are available in-store in amounts from $2 to $100, at many pharmacy and big box retailers, as well as through the Dunkin’ Mobile App. Dunkin' Donuts Cards never have fees and they never expire.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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