Industry News | May 6, 2011

Dunkin' Teams Up with Brewers Players at Wisconsin Store Opening


A new Dunkin' Donuts, the first of 36 new Dunkin' Donuts scheduled to open in southeastern Wisconsin, will celebrate its grand opening in Menomonee Falls at the intersection of Silver Spring and Pilgrim Roads, Saturday, May 14. Milwaukee Brewers players Corey Hart and Manny Parra will be on site, along with Special Olympics Wisconsin athletes to help commemorate the event.

Hart and Parra will meet with fans, serve guests, and raffle autographed items at the new Dunkin' Donuts restaurant from 9:00 – 10:30 a.m.  The players also will participate in a ribbon-cutting ceremony with the local franchise owners and John Costello, chief global marketing and innovation officer for Dunkin' Brands; John Dawson, chief development officer for Dunkin' Brands; and other company officials at 9:30 a.m.  As part of its commitment to the people and communities in which it operates, Dunkin' Donuts will donate $3,000 to Special Olympics Wisconsin.  Following the ribbon-cutting ceremony, Hart and Parra will each pull the name of one lucky winner, who will be awarded  Dunkin' Donuts coffee for an entire year.

The new restaurant is owned by the Milwaukee Coffee Brewing Co., a partnership of six Dunkin' Donuts franchisees who together operate more than 370 Dunkin' Donuts restaurants on the East Coast and which will open the 36 new Dunkin' Donuts over the next five years.

During the grand opening celebration, sports bottles autographed by both Hart and Parra containing Free Medium Coffee coupons will be available for a $10 donation to Special Olympics Wisconsin beginning at 9 a.m. and continuing while supplies last.  All guests making a donation of any amount to Special Olympics Wisconsin will receive one Free Medium Coffee coupon.

The celebration also will include a morning performance by members of the Menomonee Falls High School Orchestra and raffle giveaways of autographed Brewers baseball caps.

The new Menomonee Falls location will be open from 5 a.m.10 p.m., seven days a week. It employs approximately 45 crew members and features outdoor as well as indoor seating and a drive-thru for faster service.

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