Industry News | February 5, 2015

Dunkin’ Uses Social Media to Give away JetBlue Tickets

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With Valentine's Day approaching, Dunkin’ Donuts celebrating the season with a set of social media promotions, including a salute to winter Iced Coffee drinkers and an opportunity for fans to send sweet tweets to their sweetheart. Both programs offer the chance to win a round-trip travel certificates for two on JetBlue. Dunkin' Donuts is the exclusive coffee provider of JetBlue, with Dunkin' Donuts coffee and tea served on-board all JetBlue flights throughout the Americas.

Leading off, with this week marking the halfway point of winter, Dunkin' Donuts is launching a special Twitter and Instagram contest to celebrate guests who stay cool during the coldest months with the brand's Iced Coffee. Beginning today and continuing through Monday, February 9, fans are invited to share photos showing how they keep running on Dunkin' Donuts Iced Coffee in winter, using the special hashtag #IceDDCoffeeContest for the chance to win one of ten $100 mGifts. In addition, one grand-prize winner will receive two JetBlue travel certificates.

Next week, Dunkin' Donuts is bringing back a heartfelt Twitter sweepstakes in honor of the return of its heart-shaped donuts. From February 11 to 13, fans are invited to tweet a message to their loved one, using the hashtag #DDHearts & #Sweeps. On February 13, up to 10 participants will receive a $100 mGift and have their tweet turned into a special donut dedication video they can send to their Valentine. Each video will feature their message and a heart-shaped donut personalized with the name of their sweetheart. The donut will be personally created and decorated by Rick Golden, Dunkin' Donuts' manager of Donut Excellence. One grand-prize winner will also receive two JetBlue travel certificates.

For Valentine's Day, Dunkin' Donuts has put a little extra "heart" into its menu by bringing back two varieties of its beloved heart-shaped donuts. Dunkin' Donuts' Brownie Batter Donut is a heart-shaped donut filled with chocolatey brownie batter-flavored buttercream filling, topped with chocolate icing and heart sprinkles. The Cookie Dough Donut is a heart-shaped donut with cookie dough-flavored buttercream filling, topped with chocolate icing and chocolate chips. Perfect for both coffee and chocolate lovers, Dunkin' Donuts' new White Chocolate Raspberry Coffee and Lattes, served hot or iced, combine the rich flavor of white chocolate with delicious and fruity raspberry flavor. For an extra festive touch, the White Chocolate Raspberry Lattes are sprinkled with red, pink, and white hearts topping. All items are available at participating Dunkin' Donuts restaurants through the end of February.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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