Industry News | February 8, 2016 | QSR Exclusive Brief

During Super Bowl, Papa John's Launches 'Quality Guarantee'

image used with permission.

Last night as the Carolina Panthers faced off against the Denver Broncos, NFL and Super Bowl 50 official pizza sponsor Papa John’s introduced its new Quality Guarantee. Under this platform, customers who are dissatisfied with their purchase can tell the brand where it fell short and receive another pizza free.

“Papa John’s has always set the gold standard for quality pizza ingredients. What better way to celebrate our gold standard than at the Golden anniversary of the Super Bowl by introducing a Quality Guarantee to underscore our commitment to delivering quality pizzas to customers?” says CEO and founder John Schnatter in an email. “We didn’t need a Quality Guarantee, but if we want to live by our commitment to provide ‘Better Ingredients’ we have to back it up.”

At the Super Bowl 50 Media Center, Papa John’s also unveiled its Farmer’s Market, which displayed fresh ingredients along with spokespersons J.J. Watt, Joe Montana, and Archie Manning.

The Quality Guarantee is the latest step in the brand’s mission to reaffirm and build upon the “Better Ingredients. Better Pizza.” slogan. Last year Papa John’s launched a new webpage and advertisement to reaffirm its commitment to fresh ingredients while taking it a step further: the brand removed a list of artificial ingredients and synthetic flavors in time for 2016 and is slated to use only antibiotic-free chicken by the end of the summer.

“Today, more than three decades after making my first pizza in a broom closet at my dad’s tavern, Papa John’s is one of the largest pizza companies in the world—and the undisputed leader when it comes to pizza quality,” Schnatter says. He also hints that the brand’s work to serve the best pizza possible is still not complete. “We do have another milestone right around the corner that we’re very excited about, but you’ll have to stay tuned for that one. We’re so proud of what we’ve been able to accomplish.”

By Nicole Duncan

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