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Held May 8, MDA Day is held annually in honor of Dutch Bros.’ co-founder Dane Boersma who was diagnosed with amyotrophic lateral sclerosis (ALS) in 2005. In addition to donating proceeds from Dutch Bros.’ 145 locations throughout seven states, the company collected customer contributions.
“The Muscular Dystrophy Association is an amazing organization,” says company co-founder and Dane’s younger brother, Travis Boersma.
“Its devotion to families touched by muscular dystrophy, ALS and other nervous and muscular system diseases is beyond compare. At Dutch Bros. we believe in a similar degree of service and commitment and are more than happy to support the MDA’s efforts any way we can.”
“We couldn’t ask for a better partner than Dutch Bros.,” says Muscular Dystrophy Association program coordinator, Rebecca Long.
“Its employees and customers are like one big extended family so the support on MDA Day is immense. We are so thankful for everything they do for us.”
In addition to MDA Day, Dutch Bros. reinvests one percent of annual gross sales back into the communities in which it serves each year. Last year, more than 50,000 pounds of food and nearly $750,000 were donated to organizations like the MDA, local food banks and Boys & Girls Clubs of America. Dutch Bros. hosts two other company-wide donation days; Cans for Coffee in February, benefiting area food banks and Buck For Kids in December, benefiting area children’s organizations. Franchisees meet the one percent community- giveback by supporting their communities through additional sponsorships, donations and fundraisers.