Dutch Bros Coffee, the country’s largest privately held drive-thru coffee company, has appointed Joth Ricci president. Working alongside CEO Travis Boersma, Ricci will leverage his beverage expertise to ensure Dutch Bros is well-positioned to achieve its expansion plans, including growing to 800 locations over the next five years.

“I’ve gotten to know Joth over the years, and he is a natural complement to our team,” says Boersma. “His proven abilities in strategic planning will be invaluable as we fine-tune our systems, standards and processes for our expansion goals. We’re thrilled to welcome him into the Dutch Bros family.”

“Dutch Bros is a unique brand with a loyal following,” adds Ricci. “It’s an honor be part of the team as we look to power Dutch Bros’ growth into new markets.”

With a passion for innovation and the beverage business, Ricci joins Dutch Bros from Adelsheim Vineyard, where he was president and CEO and remains a strategic advisor and director. Previously, he was president of Stumptown Coffee Roasters, where he collaborated with TSG Consumer Partners, which has partnered with Dutch Bros since acquiring a minority stake last year. Additionally, Ricci is a director at Brew Dr. Kombucha and Ninkasi Brewing.

Ricci, who began serving as president on January 7, is focused on guiding day-to-day activities and working directly with the board, TSG and management, while Boersma oversees Dutch Bros’ big picture strategy.

Dutch Bros Coffee is the country’s largest privately held drive-thru coffee company, with more than 320 locations and approximately 10,000 employees in seven states. The company is headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma. Dutch Bros serves specialty coffee, smoothies, freezes, teas, a private-label Dutch Bros Blue Rebel energy drink and nitrogen-infused cold brew coffee. Its rich, proprietary coffee blend is handcrafted from start to finish.

In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. Through its Love Abounds Foundation and local franchisees, Dutch Bros donates several million dollars to causes across the country each year.

Employee Management, News