Industry News | July 15, 2008

Dutch Bros. Coffee to Support Relay For Life

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Dutch Bros. Coffee will donate all proceeds from sales on Wednesday, July 23, to the Relay For Life team in each local market. Relay For Life is the American Cancer Society’s signature event that offers a community the chance to participate in the fight against cancer with nationwide events throughout July and August. A list of participating cities and events dates is available online at

Dutch Bros.’ 131 locally owned and operated locations in Oregon, Washington, California, Arizona, Idaho, and Nevada will donate all proceeds generated on July 23 to the local Relay For Life event in their respective cities. Dutch Bros. hopes to raise more than $80,000 company-wide for Relay For Life as part of its quarterly initiative to give back to the communities in which it serves and support the relay’s 2008 campaign focus: CELEBRATE the lives of those who have battled cancer, REMEMBER loved ones los, and FIGHT BACK to end to the disease.

“We are thrilled to support this year’s Relay For Life and very proud of our franchisees and employees participating in various races and fundraising initiatives in their communities,” says Travis Boersma, co-founder of Dutch Bros. Coffee. “The main leg of our race will be off the track serving great coffee on July 23 and rallying our customers in the fight for a cure.”

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