Dutch Bros decided to change the way it celebrated National Coffee Day and donated funds from the day to children. With the help the community, Dutch Bros is able to donate $401,212 to local nonprofits serving youth.
“I’m a kid at heart and love supporting the great opportunities for children to play, grow and receive care through Buck for Kids Day,” says Dutch Bros, cofounder Travis Boersma. “We are grateful for the work these organizations do every day to support our children and communities.”
On Thursday, September 29, Dutch Bros held its annual Buck for Kids Day. This is a day where $1 from every drink sold, company-wide, is donated to local organizations that strive to positively impact children in our communities.
Buck for Kids Day is an annual event, which typically fell on the first Friday of every December. For 2016, Dutch Bros’ wanted to take the opportunity to use National Coffee Day to not only celebrate their customers but also to support local organizations that continually work to better the lives of youth through mentorship, support, and positivity.
“It was so fun to use National Coffee Day to thank our customers for being so amazing,” Boersma says. “More importantly it is inspiring how much our customers will rally to help support our communities.”