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    Earl of Sandwich Debuts in Idaho

  • Industry News May 17, 2019

    Earl of Sandwich, a fast-casual restaurant franchise co-founded by a direct descendant of the actual Earl of Sandwich, is open in Meridian.

    The new restaurant is a part of the more than five-acre Fast Eddy’s campus on Eagle Road, which already includes a Chevron gas station, convenience store, car wash and lube shop. The entire complex is owned and operated by local entrepreneurs Steve and Tracie Eddy, who previously built and sold a chain of fuel and convenience stores in the Treasure Valley.

    “We wanted to find a restaurant concept unlike any other in the area, and Earl of Sandwich fit the bill. Earl of Sandwich appeals to the modern consumer – those who believe that sandwiches are more than a convenience food; they should be carefully crafted and thoroughly enjoyed,” says Steve. “We are thrilled to add Earl of Sandwich to our facility and are confident it will become the sandwich-of-choice for everyone in the community.”

    The Earl of Sandwich concept revolves around the story of John Montagu, the 4th Earl of Sandwich. He was a British nobleman and avid gambler who, not wanting to leave the card table to eat, asked for a serving of roast beef to be placed between two slices of bread so he could eat with his hands. Thus, the sandwich was born in 1762. Some 242 years later, Lord John Montagu, the 11th Earl of Sandwich and direct descendant of the inventor of the sandwich, partnered with Robert Earl, founder and CEO of Planet Hollywood, to reclaim and reinvent the greatest of all quick food.

    At the heart of the Earl of Sandwich menu is an assortment of signature hot sandwiches made by hand and made to order using the best quality ingredients and served on warm artisan bread. Signature sandwiches include the Full Montagu®, which builds roast beef, turkey, swiss, and cheddar, plus the Original 1762®, with roast beef, cheddar, and horseradish for a take on classic British Sunday roasts.

    The restaurant also offers freshly tossed green salads, hand-crafted wraps, freshly baked desserts and a variety of grab and go options.

    “I am thrilled that Earl of Sandwich is coming to the Meridian community,” says Robert Earl, a founding partner of Earl of Sandwich and founder and CEO of Planet Hollywood. “We are excited to be a part of Steve and Tracie’s new development in the area and look forward to offering the same delicious gourmet sandwiches, salads and wraps in the new restaurant. We are confident it will become the go-to place to dine, carry out, or for any catering needs.”

    “They made the first sandwich. Now they make the best sandwich,” adds Tracie Eddy.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.