Industry News | July 14, 2010

Eat, Drink, and Rock: Port of Subs Wants All Three

Read More About

Reno, Nevada–based Port of Subs Inc. announced the launch of its summer contest program, “eat.drink.rock. 32 oz. Promotional Cup Program” and partnership with Coca Cola and Live Nation. The 32 oz. Cup Program began July 12 and will run through August 31 at all participating restaurants throughout all markets in Arizona, California, Idaho, Nevada, Utah, Washington, and Oregon.

Continuing to make Port of Subs the summer destination for sliced-fresh sandwiches and entertainment, the “eat.drink.rock. 32 oz. Promotional Cup Program” will give Port of Subs customers the chance to win music-related prizes, including a VIP concert experience through Live Nation, the largest entertainment company in the world. Customers simply purchase a 32 oz. Port of Subs fountain cup or sandwich combo and will receive an “eat.drink.rock.” peel-and-win label on their fountain cup. Every cup is a winner, giving out free Port of Subs food items such as free Breakfast Grillers, medium sliced-fresh sandwiches, and discounts toward future purchases.

Live Nation will be giving away prizes every 10 minutes ranging from the VIP Concert Flyaway Trip for two (valued at over $3,000), to Concert Cash, music downloads, and $20 cash cards. Customers simply peel off the promotional label on the cup to see what they have won and can also text in to win prizes and be entered into the sweepstakes.

“This exciting summer program, ‘eat.drink.rock. 32 oz. Cup Program,’ has given Port of Subs the opportunity to partner with two of the nation’s largest entertainment/beverage companies—Coca Cola and Live Nation,” says Port of Subs president, Mike Powell. “This promotion gives Port of Subs the chance to offer our customers a unique and fun chance to win prizes they would otherwise not have access to; it’s a great reward for our customers.”

Add new comment