Arby’s, the restaurant famous for classic and Angus roast beef, thinly-sliced in store daily, announced today an agreement with Eat This, Not That!, the popular Men’s Health magazine book franchise, to license “Eat This” approved menu items via Rodale Inc.’s custom content group.
Arby’s will feature Eat This approved items, including sandwich and salad options within a 500-calorie range, on Arby’s website, social media channels, and in-store promotions.
“Eat This, Not That! has helped millions of people make smarter food choices at their favorite restaurants,” says Jo Ann Herold, vice president of brand marketing for Arby’s. “Their concept is easy and effective—it’s the perfect partner to help us communicate that Arby’s has great tasting, lower calorie options, and help our customers make more informed choices about foods they have come to know and love.”
“We enjoy working with companies that understand the value of offering more wholesome alternatives on their menu, and Arby’s has made notable strides in this area,” says Duncan Milne, VP of custom content for Rodale, which publishes the Eat This, Not That! series.
The Arby’s menu will feature the following Eat This approved items:
To learn more about all of the Eat This, Not That! approved Arby’s menu items, including nutrition tips and tricks, visit: http://arbys.com/eatthisnotthat
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