Industry News | June 18, 2010

Eat'n Park is All Smiles This Summer

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Eat’n Park is celebrating the arrival of summer with the debut of the chain’s newest Smiley Cookie design – a “Peace,Love,Smiley” Cookie Pack – and the launch of its famous Smiley’s Beach Party.

Beginning June 21 at 7:28 a.m., the official start of summer, all Eat’n Park locations will feature $0.99 kids meals, and restaurants will be transformed into tropical retreats. All kids will receive a free Smiley treasure bag with their meal that includes one of four Beach Party wristbands, for kids to collect and trade with friends, and a free Smiley Cookie.

The dining chain is also introducing new “Peace,Love,Smiley” t-shirts, which will be available at select locations.

To help celebrate the Beach Party, the company’s famous mascot, Smiley, will be making more than 50 appearances at restaurant locations and community events throughout the Beach Party. Dates and times for Smiley appearances are available at www.findsmiley.com.

Smiley’s Beach Party provides families with meals at good prices given today’s economic challenges, along with fun activities for the entire family to enjoy during the summer while kids are out of school.

For more information, visit www.eatnpark.com or visit Smiley on Facebook.