Industry News | June 3, 2009

Eat'n Park Celebrates 60th Anniversary

Eat'n Park will get its groove on this summer as the family-dining chain celebrates its 60th Anniversary with a month-long campaign--Eat'n Park Rocks--rewarding guests with more than 500,000 prizes and rewards. And one lucky guest will walk away $10,000 richer.

Eat'n Park was founded on June 6, 1949, as a carhop restaurant and 60 years later, it is still one of Pittsburgh's most popular restaurants. To thank its guests, Eat'n Park will offer a Scratch'n Win Sweepstakes, with more than 500,000 prizes and rewards, including a trip for four to Aruba and tickets on Southwest Airlines, as well as Eat'n Park discounts, music downloads, movie tickets and tickets to Kennywood, Pittsburgh Pirates games, and more. The Eat'n Park Rocks ( promotion will run from June 7 through July 11.

"Our company continues to be successful after 60 years," says Kevin O'Connell, senior vice president, Eat'n Park. "We've always strived to serve really good food and make it fun. What could be more fun than winning prizes with your meal, and maybe even taking home $10,000?"

During the 60th Anniversary celebration, Smiley--the company's iconic cookie mascot--also will be making more than 40 appearances at Eat'n Park restaurants. And, select restaurant locations will be hosting special parties with Smiley, giveaways of Guitar Hero video games, gift cards and t-shirts, as well as special performances by the star of Eat'n Park's new commercial, Nashville recording artist and Pittsburgh native, Sarah Marince.

Eat'n Park Rocks celebrations will be held from 5:30 to 7:30 p.m., at the following locations:

* 6/19 - Waterfront Eat'n Park, 245 East Waterfront Drive

* 6/20 - Robinson Eat'n Park, 100 Park Manor Drive

* 6/26 - Library Road Eat'n Park, 5220 Library Road

* 6/27 - Franklin Park Eat'n Park, 2650 Brandt School Road

* 7/10 - Belle Vernon Eat'n Park, 1675 Broad Avenue

7/11 - Center Township Eat'n Park, 120 Wagner Road

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