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    Edible Arrangements Debuts 6 New Fresh Fruit Bouquets

  • Industry News April 10, 2013

    Edible Arrangements wants everyone to have a chance to “Make Today a Little Sweeter” with the launch of its new collection featuring six personal-size fresh fruit bouquets that are perfect for any sentiment.

    The collection offers an assortment of handcrafted fruit bouquets at a price point that makes giving easy and affordable. The Make Today a Little Sweeter line starts at $35 and includes bouquets perfect for occasions ranging from congratulations to thanks and cheer.
     
    “Edible Arrangements products are a great addition to birthdays and holidays, and now guests can sweeten every day for the special people in their lives,” says Edible Arrangements CEO Tariq Farid. “The Make Today a Little Sweeter line is designed to provide a fresh and healthy way to brighten anyone’s day. It’s the perfect way to ‘WOW’ that special person who needs some encouragement, deserves congratulations, or just a little cheer.”
     
    To celebrate the new line, Edible Arrangements is giving away Make Today a Little Sweeter fruit bouquets this month on Facebook. To enter, fans are invited to share how they would like to make someone’s day a little sweeter.
     
    Weekly stories will be selected to receive a complimentary arrangement from the new collection to help fans “Make Today a Little Sweeter,” and brighten someone’s day. The giveaway has already garnered more than 8,000 entries, proving that guests are excited to share stories of everyday “sweetness.”
     
    The Make Today a Little Sweeter collection features an assortment of arrangements, including:
     
    -Cheer Me Up Bouquet - featuring sun-shaped pineapple, strawberries, honeydew, cantaloupe, and grapes artfully arranged in a ceramic container.
     
    -Get Well Bouquet - a full of color fruit bouquet including orange slices, pineapple-shaped daisies, strawberries, honeydew, cantaloupe, and grapes.
     
    -Thank You Bouquet - featuring daisy-shaped pineapples, fresh strawberries, grapes, and signature white and semisweet chocolate-dipped bananas.
     
    -Love Bouquet - filled with small and large pineapple-shaped hearts, apple fruit truffles with swizzle, strawberries, and grapes.
     
    -Congratulations Bouquet - with large and small star shapes, cantaloupe, honeydew, strawberries, grapes, and apple truffle pieces.
     
    -Just Because Bouquet - arranged with a pineapple-shaped cupcake, hand-dipped in semisweet and white chocolate and topped with sprinkles, accompanied with apple fruit truffles with swizzle, strawberries, grapes, and pineapple.
     
    The line also includes two dipped fruit boxes:
     
    -Just Because Chocolate Dipped Fruit Box - Strawberries dipped in gourmet semisweet chocolate featuring white swizzle and chocolate morsels.
     
    -Thank You Chocolate Dipped Fruit Box - Four strawberries and four apples dipped in gourmet semisweet chocolate and topped with swizzle, plus four bananas hand-dipped in both white and gourmet semisweet chocolate.