Edible Arrangements, the world’s largest franchisor of fresh fruit arrangements and all-natural fruit snacks and dipped treats, has officially debuted a new Incredible Edibles hemp-derived CBD product line. Initial products include smoothies and chocolate-dipped fruit.
The CBD products are produced for Edible Arrangements using a plant-based solution created by Incredible Edibles, a company which focuses on supplying CBD with traceability and authenticity from the hemp farm to the finished product.
“Consumers are showing an increasing demand for CBD products, and now is the perfect time for us to make our mark on this flourishing industry,” says Tariq Farid, Founder and CEO of Edible Arrangements. “We have always prided ourselves on our knack for innovation, and we continue to do so with the introduction of new menu innovations for fresh and healthy alternatives. In the case of Incredible Edibles® CBD products, the alternative we now offer is high-quality, traceable CBD, with a focus on ‘Health, Not High’.”
Farid launched the proprietary Incredible Edibles brand earlier this year to help lead the CBD industry, which is projected to reach $20 billion by 2024, in ensuring the quality and purity of what is offered to consumers.
Dallas-Fort Worth was the first market to offer the new hemp-based CBD products across 25 participating DFW locations with projections for in-store purchase at 200 more locations nationally by the end of the year.