Industry News | September 8, 2012

Edible Arrangements Honors Riyadh Franchisee

Edible Arrangements founder and CEO Tariq Farid recently honored Riyadh entrepreneur Nourah Al-Rossais as the “International Franchisee of the Year” at the franchise’s seventh International Convention in Orlando, Florida.

“As soon as I met her, I knew she was the perfect person to introduce Saudi Arabia to Edible Arrangements,” Farid said to the more than 700 franchisees, managers, and vendors attending the convention.

“I was in awe the first time I went into her stores,” he says. “She is such a perfectionist; you can tell she wants each of them to be amazing. She inspires all of us to be better.”

Al-Rossais, who opened her first location in 2009, now has 11 franchises located in Riyadh, Jeddah, Makkah, Al Majmah’ah, and Al Dammam.

“Edible Arrangements is like my family and I am very honored,” Al-Rossais says. “This award is possible because I have such an amazing and supportive family and such a great staff in my stores. It can be tough introducing a new concept to an entire country. But we did it, and I can't wait to get back and open more!”

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