Edible has named Cindy Mockler Vice President of Innovation. Mockler has been with the brand since its first store opening in 1999.

In her new role, Mockler will spearhead new product development, studying trends to identify how the brand can introduce new products and packaging to strengthen store locations and increase revenue.

“For the last 20 years, Cindy has worked endlessly to bring unique innovation to Edible,” says Tariq Farid, Founder and CEO of Edible. “From running several corporate store locations, to becoming a full-time product developer and then managing product development and food styling, there truly is no better person to take on this leadership role. With Cindy’s exceptional talent and expertise, I am confident in her abilities to help bring Edible to the next level as we continue to innovate and mold the brand for the future.”

In her most recent position with Edible, Mockler served as the Manager of Product Development and Food Styling. In this position, she worked to create new products and arrangements as well as processes, equipment and styled food for brand commercials.

“In my two decades of experience with Edible, I have realized how rewarding it is to be able to create and bring to life an assortment of products that first began as mere ideas,” adds Mockler. “I’m honored to have been a part of such an iconic brand for so many years, and I look forward to leading continued innovation of the brand for the future in my new position.”