Edible has named Scott Wakeman Executive Vice President of Marketing.

In his new role, Wakeman will lead global marketing strategy and execution for Edible Brands. He will be responsible for managing and building a team that will develop a strategic marketing plan that integrates strong vertical marketing programs as well as generation strategies.

“Edible is evolving, and we knew finding the right leader to fill this role was critical as we continue molding the Edible brand for the future,” says Tariq Farid, Founder and CEO of Edible. “Scott joins us as an accomplished executive with the kind of talent and expertise we need to continue pushing forward as we begin introducing innovative programs designed to drive new business for the brand.”

In his most recent position, Wakeman served as Vice President of Marketing for Checkers & Rally’s Restaurants. For this organization, Wakeman led the 900-restaurant chain’s advertising, field marketing and media strategy. Prior to his time with Checkers & Rally’s, Wakeman held various marketing and management positions with esteemed brands including the Houston Astros, Barcardi, L’Oréal and Colgate-Palmolive Co.

“Edible is an iconic brand with exciting initiatives in place for 2020, and I’m honored to play a part in helping to launch the brand into its next phase,” says Wakeman. “There is much work to be done from a marketing perspective to ensure that Edible as it is today aligns with the brand image we want to convey to consumers, and I am eager to begin leading these efforts.”

Wakeman graduated from Emory University in Atlanta with a Bachelor of Arts degree in Political Science and later went on to earn a Master of Business Administration degree from Duke University in Durham, North Carolina.