Edible announced it has signed a multi-unit agreement in Arkansas with esteemed business operators Ty and Brieon Mitchell.
With 1,000-plus locations nationwide, the Mitchells join the brand with plans to add four locations throughout Arkansas with the first store set to appear in North Little Rock.
“With a diverse professional background, we were looking for a new business venture with a reputable brand that aligned with our values and provided a unique long-term growth opportunity and Edible ticked off all of our boxes,” says Ty, a former banking manager. “We have always been fans of Edible. From its strong community connections to the brand values implemented systemwide, Edible was the perfect investment for Brieon and I to expand our operational expertise. We truly believe in Edible’s products and it is clear that the brand is loved by many. We’re excited to join Edible’s robust network and open our four stores.”
In addition to the Mitchell’s diverse business background, they are prominent members in their community as the Founders of nonprofit organizations, K.I.N.D. and D.R.E.A.M.S. Ty also served on the board of the local Chamber of Commerce and is an Accredited Financial Counselor, while Brieon is a dedicated veteran and has been an experienced entrepreneur since 2006.
“We are committed to growing Edible strategically with new franchise partners that possess the desire to create an exceptional experience for our guests,” says Patricia Perry, Vice President of Franchise Development. “Ty and Brieon share that vision and will be a fantastic addition to Edible. For more than 20 years, we have been perfecting our brand culture to fill our system with qualified leaders that will help expand our presence nationwide and I am confident the Mitchells will do a great job representing Edible in Arkansas.”
After 20-plus years in business, Edible continues to offer a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From bouquets to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s insulated trucks with contact-less delivery through its seamless e-commerce system. Edible’s ongoing commitment to innovation is the driving force in delivering a memorable, celebratory retail moment for guests. In fact, the brand’s new building prototype brings the back of the house into the customer’s view, creating an authentic and transparent theatre-like experience for everyone in the store.
Edible’s franchise concept, backed by a robust leadership team and resilient industry, is designed to attract entrepreneurs with a proven track record in business, a strong connection to their community and an interest in multi-unit ownership.
Outside of Arkansas, the brand is targeting towns throughout Alaska, California, Florida, North and South Carolina, North and South Dakota, Oregon, Montana, Texas, Washington and Wyoming.