Einstein Bros. Bagels Testing Beyond Meat Plant-Based Breakfast Sausage

    Industry News | July 20, 2020
    Beyond Sausage Spicy Sunrise egg sandwich.
    Einstein Bros. Bagels
    Beyond Sausage Spicy Sunrise egg sandwich.

    Einstein Bros. Bagels is spicing up breakfast and partnering with Beyond Meat, a leader in plant-based meat, for a limited-time test of Beyond Breakfast Sausage at three Denver-area locations. Beginning on July 16, the test features the new plant-based Beyond Sausage Spicy Sunrise egg sandwich.

    Not for those who fear spice, the new flavor packed breakfast sandwich features a 100% plant-based Beyond Breakfast Sausage patty on a fresh-baked Green Chile Gourmet Bagel with cage-free eggs, avocado, melty cheddar cheese, and Jalapeño Salsa shmear.

    “We wanted to create a menu item that will make your mouth water, so we turned up the heat,” says Chef Chad Thompson, Head of Culinary Innovation at Einstein Bros. Bagels. “We think customers will agree that the Beyond Sausage Spicy Sunrise isn’t your average plant-based sandwich.”

    Guests at these Denver-area locations will also have the limited-time option to substitute Beyond Breakfast Sausage on any of their favorite Einstein Bros. Bagels sandwiches, giving people even more plant-based options. For a slight upcharge of less than one dollar, Einstein Bros. Bagels and Beyond Meat showcase their commitment to increasing accessibility of plant-based meat.

    Beyond Breakfast Sausage is made with simple, plant-based ingredients, like peas and brown rice, without GMOs, soy, gluten or artificially produced ingredients. By building meat directly from plants, Beyond Meat aims to positively impact growing issues related to human health, climate change, natural resource conservation and animal welfare.   

    “As consumer interest around plant-based meat continues to grow, we’re thrilled to team up with Einstein Bros. Bagels to test our Beyond Breakfast Sausage in the Denver area,” adds Stuart Kronauge, Chief Marketing Officer, Beyond Meat. “At Beyond Meat, we’re on a mission to make delicious, nutritious and sustainable plant-based meat accessible to all, and partnerships with innovative brands like Einstein Bros. Bagels are an important part of that journey.”

    The Beyond Breakfast Sausage test will take place at the following three Denver-area Einstein Bros. Bagels locations for a limited time:

    9385 S. Colorado Blvd, Highlands Ranch, Colo. 80126

    9249 S. Broadway, Highlands Ranch, Colo. 80129

    2250 S. Parker Rd., Denver, Colo. 80247

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.