Einstein Bros. Bagels announced it is launching a first-of-its-kind bagel innovation, the Bagelrito, nationwide beginning February 27. A bagel and burrito mash-up, the Bagelrito was available at five test locations in the Denver area for a limited time in October 2019, where it sold out within hours of its announcement to the world. Due to the wild success of the test launch and countless requests from guests who wished they could try the Bagelrito in other markets, Einstein Bros. Bagels is making the game-changing breakfast item available to guests across the U.S. at participating locations.
“We heard our guests loud and clear,” says Teka O’Rourke, VP of Marketing, Einstein Bros. Bagels. “Given the popularity of the Bagelrito during the Denver test, we knew we couldn’t keep this breakfast innovation from the rest of the country for too long. We just needed a bit of time to ensure our bakeries are set up to meet the volume of orders we’re expecting. On February 27, we will be ready.”
Constantly pushing the boundaries of the classic bagel, Einstein Bros. Bagels has taken it to the next level with the Bagelrito. It’s loaded with two cage-free eggs, thick-cut bacon, turkey sausage, three cheeses, hash browns, salsa and green chilies in a flour tortilla, all hand-wrapped in Asiago bagel dough and baked fresh. It’s substantial size, high-flavor and portability has earned it its slogan: “big, bold and easy to hold.”