Einstein Bros. Bagels is declaring its independence from the shared holiday with National Pizza Day by officially moving National Bagel Day to January 15, 2020. The bagel brand believes its bakers deserve their own day to highlight their craft and dedication to baking fresh bagels every day, all day. To celebrate, Einstein Bros. Bagels and their bakers want to “Bake Your Day” by giving away a free bagel and shmear with purchase to all guests on the new National Bagel Day.
“We like to say that our bakers wake up the roosters,” says Chad Thompson, Chief Baker and VP of Menu Innovation at Einstein Bros. “They’re up before dawn starting the baking ritual, every day, so our guests can enjoy a fresh-baked bagel. We strive to ‘bake your day’ every day, but on National Bagel Day, we especially want to make sure of it.”
Not only does Einstein Bros. Bagels want to “Bake Your Day,” but they want to give you the opportunity to do the same for someone else. Because nothing starts the day off better than a fresh-baked bagel, guests who visit their local Einstein Bros. Bagels store on National Bagel Day will receive a coupon for a free bagel and shmear with purchase so they can pay-(a bagel)-forward to someone else.