El Pollo Loco brings back its handmade Chicken Tamales just in time for the holiday season but with a new twist. The limited-time offering is now available in three innovative bowls that perfectly blend traditional Mexican flavors with Los Angeles culinary inspiration.

The Chicken Tamale Bowls are a classic dish worthy of becoming a new holiday tradition. Each Tamale Bowl is prepared with the freshest quality ingredients, including El Pollo Loco’s famous fire-grilled chicken simmered in red chile sauce and tender masa. The new authentic line includes: 2 Chicken Tamales, Tamale & Chopped Chicken Breast and Tamale & 2pc Leg & Thigh.

Further showcasing the brand’s commitment to its Mexican heritage, El Pollo Loco is rolling out two additional holiday classics:

  • Chicken Pozole Verde – A traditional holiday soup with fire-grilled chicken and tender hominy, slow simmered in a rich tomatillo broth with garlic, onion and chile.
  • Mexican Hot Chocolate – Rich Abuelita Chocolate, spiced with a hint of cinnamon and vanilla, topped with whipped cream and a dusting of cinnamon sugar.
  • “At El Pollo Loco, we embrace tradition – both old and new,” said Hector Muñoz, Chief Marketing Officer at El Pollo Loco. “Our customers look forward to these classics every holiday season and now they can start a new tradition at their table with El Pollo Loco.”

In addition to the culinary innovations, El Pollo Loco is firing up the holiday cheer in a heartwarming TV campaign that pays homage to tradition, encouraging customers to bring family and neighbors together to celebrate new traditions worth sharing.

El Pollo Loco is also bringing the season to life in-restaurant through:

  • Festive Holiday Décor – From new menu boards and cashiers in Santa hats to packaging and tray-liners with unique holiday designs, El Pollo Loco restaurants will be decked out throughout the holiday season. Select restaurants will also adorn giant red bows, chile pepper lights and poinsettias.
  • Custom Music Playlists – A mix of traditional holiday songs with contemporary Latin flair and American pop, curated by the experts at Mood Music.   
  • Gift Cards – Customers can give the gift of authentic, delicious food to friends and family this year with El Pollo Loco’s newly designed holiday and special occasion gift cards. They are available in-restaurant or online at elpolloloco.com/gift-cards, where electronic as well as physical gift cards can be purchased.


Marketing & Promotions, Menu Innovations, News, El Pollo Loco