El Pollo Loco Celebrates Expansion

To celebrate the opening of its 400th restaurant, El Pollo Loco will give away prizes this month in celebration of its expansion.

Beginning July 7 through August 3, every person who makes a purchase at El Pollo Loco will receive a “Chicken Scratch” game card. Every card is a winner. Some prizes embrace the “400” theme in celebration of the chicken chain’s journey across the country, such as a free 4-piece chicken meal and a $400 El Pollo Loco gift card. Other prizes include a free small drink, free 2-piece meal, free crunchy taco, and a free Churro.

In 2004, the company announced expansion east of the Mississippi as part of a nationwide plan to increase its units by more than 70 percent over the next several years. Since that time, national brand recognition for El Pollo Loco is becoming a reality. El Pollo Loco has entered several new markets, including Chicago, Boston, Atlanta, Portland, and most recently, Utah and Virginia. Throughout 2008, El Pollo Loco is continuing expansion into other markets around the country. Locations are set to open over the next year in California, Arizona, Utah, Nevada, Oregon, Georgia, Illinois, Missouri, Virginia, New Jersey, and New England.

“The opening of our 400th restaurant is a major milestone in the history of our brand and represents our momentous journey from west to east,” says El Pollo Loco CEO Steve Carley, commenting on the Company’s national expansion following nearly 25 years of focused growth in the west. “We have prepared El Pollo Loco for national expansion by pairing our distinctive menu with a flexible new restaurant prototype and award-winning franchise support system. As consumers across the nation increasingly seek healthier options that deliver both great value and flavor, we believe we are well positioned for national growth.”

El Pollo Loco, a leading franchise of 400+ fast casual restaurants, is famous on the West Coast for its signature citrus-marinated, flame-grilled chicken served with warm tortillas, an assortment of delicious sides and fresh salsas, along with a wide variety of fresh, contemporary Mexican-influenced entrees.

Mr Gatti’s Pizza Celebrates Grand Opening of Store in Victoria, Texas

Mr Gatti’s Pizza, the beloved pizza restaurant chain, is celebrating the grand opening of its new Victoria location at 2804 N. Laurent St. with a special event on May 1 at 5 p.m. The jam-packed celebration is open to the public and will feature a ribbon-cutting ceremony with the local Chamber of Commerce, children’s entertainment with bounce houses and a […]

Wienerschnitzel Appoints Doug Koob as Chief Development Officer

Wienerschnitzel, the world’s largest hot dog concept, announced today a new addition to its executive leadership team, Doug Koob. In this new role, Koob will oversee sales and business development teams for both domestic and international growth, real estate, along with restaurant design and construction. Koob’s background of 40-plus years in the hospitality industry led […]

Daddy’s Chicken Shack Names Dave Liniger Jr. CEO

Daddy’s Chicken Shack, the quick-service concept dedicated to serving up good livin’ and better chicken, announced today two new promotions within their executive team. Tony Adams, who previously served as the Vice President and Chief of Staff for Area 15 Ventures, will now be taking on the role of President for Daddy’s Chicken Shack while […]

Abbott’s Frozen Custard Announces Opening of First Franchised Store in Texas

Abbott’s Frozen Custard, the oldest frozen custard franchise in the nation, is celebrating the grand opening of its first franchise location in the state of Texas. Located in the Dallas suburb of McKinney, at 1520 N Hardin Boulevard, it is the first of more than 100 locations throughout Texas to be opened by owner-operator Southern […]

Shake Shack Expands Partnership on Carbon Neutral Whole Milk

Neutral Foods, the first certified carbon neutral food company in the U.S, announced the expansion of its partnership with Shake Shack to supply its certified Carbon Neutral Whole Milk to over 90 Shake Shack locations in the U.S. Shake Shack is the first fast casual restaurant partner for Neutral Foods and is using Neutral Milk […]

Wendy’s Promises to Increase Access to Solar Energy for Franchisees

Wendy’s on Tuesday shared progress in sourcing renewable energy through its participation in community solar programs. Emissions reductions from these programs will advance progress against Wendy’s science-based targets to reduce absolute Scope 1 and 2 emissions by 47 percent, and Scope 3 emissions from franchisees by 47 percent per restaurant by 2030, both from a […]

Alberto Sosa Bringing Pollo Campero to Smyrna, Tennessee

Alberto Sosa, who already owns two Pollo Campero franchises in Tennessee, is bringing the Central American chicken concept to the Nashville suburb of Smyrna. With over 100 U.S. locations and another 350 worldwide, the Central American chicken franchise is growing quickly, bringing family-recipe-inspired, flavorful chicken meals to the markets it enters. Smyrna’s new Pollo Campero […]

Chick N Max Named One of the Fastest-Growing Companies in Wichita, Kanas

Chick N Max – a next generation fast casual franchise specializing in almond wood smoked chicken and wings, chef-crafted sandwiches, and fried tenders – recently landed at the top of the Wichita Business Journal’s 2024 fastest-growing companies list. The burgeoning brand secured the top spot in the annual ranking with revenue growth of 89.5% last year. “We’re absolutely […]

You might also like...

Get daily updates on quick-serve industry news, tips, and events.