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“Time is scarce and today’s busy families are looking for meals that work harder and extend beyond tonight’s dinner,” explains Karen Eadon, chief marketing officer for El Pollo Loco. “By offering guests an additional whole chicken for just $3.99 with their family meal purchase, along with recipes for use with their leftovers, we’re able to give them more of the flame-grilled chicken they love, along with delicious new ways to enjoy it.”
El Pollo Loco’s limited time whole chicken offer will be communicated to consumers through general and Hispanic television spots that begin today in select West Coast markets. The offer will also be communicated through a wide mix of point-of-purchase vehicles that include translites, roof banners, window clings, and drive-thru signage.