El Pollo Loco the nation’s leading fire-grilled chicken restaurant chain, is teaming up with beloved hot sauce maker Tapatío on Cinco de Mayo to celebrate their shared Mexican heritage by giving away a free 5-ounce bottle of Tapatío to Loco Rewards members who order through the El Pollo Loco app on May 5. Plus, to put the “cinco” in Cinco de Mayo, El Pollo Loco will also be offering customers five Tacos al Carbon for the price of two.
“A partnership between Tapatío and El Pollo Loco to celebrate Cinco de Mayo is a natural fit for so many reasons,” Tapatío Founder and Chief Executive Jose-Luis Saavedra says. “We are both deeply tied to our Mexican American roots and local Los Angeles communities and Tapatío hot sauce is the perfect complement to El Pollo Loco’s delicious L.A. Mex food.”
Cinco de Mayo commemorates the day in 1862 when the Mexican army beat back French troops marching towards Mexico City, but it has evolved into an annual celebration of Mexican culture in the U.S. — and it is an especially festive occasion in El Pollo Loco and Tapatío’s hometown of Los Angeles County, where nearly 40% of the population is of Mexican ancestry.
“Cinco de Mayo is the perfect time for El Pollo Loco and Tapatío to come together to give customers a small gift in celebration of our shared cultural heritage,” El Pollo Loco President and Chief Executive Officer Bernard Acoca says. “This offer is also the latest example of El Pollo Loco’s continued commitment to giving our most loyal customers, Loco Rewards members, tangible perks and benefits, plus the convenience of ordering through our app.”
Customers who place a pickup, curbside or delivery order via the El Pollo Loco mobile app or online at ElPolloLoco.com on May 5 will automatically receive a free 5-ounce bottle of Tapatío’s signature hot sauce while supplies last. To get five Tacos al Carbon for the price of two on May 5, customers should visit ElPolloLoco.com/Cinco to get the coupon.
To continue the festivities, El Pollo Loco will also be offering a special Cinco de Mayo e-gift card promotion. Customers who purchase a $50 e-gift card between April 30 and May 5 will also receive $10 bonus in their Loco Rewards account.