Food insecurity continually effects millions of people in the U.S. In fact, the demand for food assistance has risen over 85 percent since 2008 in Los Angeles alone.

To support its local communities, El Pollo Loco is launching a company-wide “Buy One, Feed Many” promotion for one day only on National Taco Day:

• For every Taco al Carbon sold at any El Pollo Loco location on October 4, the company will donate a taco to someone in need.
• The company will donate as many tacos as they sell on National Taco Day, guaranteeing at least 59,000 to represent the homeless population in El Pollo Loco’s hometown of Los Angeles (source).
• The tacos will be donated to current recipients of the company’s Pollo with Purpose food surplus donations across the communities El Pollo Loco serves, which include local rescue missions, charitable kitchens, and other hunger relief organizations.

This promotion is just one of the many ways El Pollo Loco is giving back to the people and communities that it serves. Earlier this month, the company announced its commitment to a new food donation program, with the goal of donating 500,000 pounds of surplus food to more than 200 local charities annually.