El Pollo Loco celebrates the art of cooking chicken at its 9th annual Chicken Challenge.
In a heated competition, bringing to an exciting finish months of regional competitions, six finalists representing more than 1,000 cooks from the chain's 278 restaurants will compete for a $2,000 grand prize and the coveted title of grand Grill Master as they fire up the grill and demonstrate their cooking expertise in a
contest to determine who prepares the best chicken in the chain. The finalists will be judged by a panel of chicken connoisseurs, and the winner and runner-ups will be announced at the event.
The Challenge will be held at the El Pollo Loco restaurant at 2904 South Figueroa St. in Los Angeles, on Dec. 7, 2000 from 8-10:15 a.m.
The legacy of El Pollo Loco began in 1975 when Pancho Ochoa opened his first roadside chicken stand in the small town of Guasave on Mexico's Pacific Coast. He named it El Pollo Loco and began serving chicken the same way his mother
did—marinated in an old family recipe of special herbs, spices, and fruit juices and then carefully flame-broiled to perfection. Through the years, the art of grilling chicken has been passed down from cook to cook in El Pollo Loco restaurants throughout the West.