El Pollo Loco Launches 'Valenkind’s Day' Campaign

    Industry News | February 8, 2021

    El Pollo Loco is turning Valentine’s Day into Valenkind’s Day with a campaign to extend love and kindness to community members in its hometown of LA who are struggling with hunger and homelessness.

    For every El Pollo Loco Family Dinner purchased this Valentine’s Day, February 14, El Pollo Loco Charities will donate $1 to Food on Foot, a nonprofit that assists the homeless and low-income in LA by providing nutritious meals, clothing, education, and more. El Pollo Loco’s goal is to raise enough money to provide 10,000 meals to those in need.

    “The world is grappling with a host of difficulties and challenges right now and food insecurity has been greatly exacerbated by the pandemic, so we wanted to make this Valentine’s Day a true celebration of love by extending it to the people in our community who are most in need of care and support,” El Pollo Loco President and Chief Executive Officer Bernard Acoca says.

    El Pollo Loco is committed to giving back to the communities it serves and has partnered with Food on Foot for the past 22 years to provide chicken meals to LA residents who are in need. The money that will be raised through the Valenkind’s campaign is expected to provide over 10,000 meals to homeless individuals — about enough to feed the people who rely on Food on Foot’s Sunday Meals Program for a full year.

    "El Pollo Loco has been a devoted partner to Food on Foot for over two decades and every week at our Sunday Servings event, their chicken meals bring joy to children, families and people with disabilities who face extraordinary circumstances with infrequent access to food,” Food on Foot founder Jay Goldinger says. “We are thrilled to deepen our relationship with El Pollo Loco and are truly humbled by their incredible generosity.”

    News and information presented in this release has not been corroborated by WTWH Media LLC.