El Pollo Loco is celebrating National Burrito Day as if it were a true national holiday. Wrapped in a fun, tongue-in-cheek social campaign, the company is giving customers a special one-day, ‘Buy One Burrito, Get One Free’ offer on Thursday, April 1. As a holiday bonus for members of Loco Rewards, the brand’s nationally recognized loyalty program, a second burrito will be awarded for free in the El Pollo Loco app good anytime in April.

“National Burrito Day holds a special place in our heart because it gives us the chance to celebrate one of the most popular items on our menu,” El Pollo Loco President and Chief Executive Officer Bernard Acoca says. “This year, we are happily taking the celebration to new heights with two free burritos for our most cherished burrito lovers, our Loco Rewards members.”

Burrito fans can visit www.elpolloloco.com/burritoday to get the BOGO coupon and complete details. To take advantage of the additional free burrito, good anytime in April, customers can join Loco Rewards prior to their National Burrito Day purchase by downloading the app and signing up.

To continue the celebration of this flavor-packed holiday, follow El Pollo Loco’s Instagram for imaginative and interactive fun that gives National Burrito Day the level of attention and excitement it truly deserves.

Marketing & Promotions, News, El Pollo Loco