El Pollo Loco opened a new location in Denton, Texas, today. The restaurant, located at 2822 W. University, is the first location to open in Denton and the fourth in the Dallas-Fort Worth market.

"We are excited to continue expanding in the Dallas-Fort Worth area and offer another conveniently located destination for individuals and families to enjoy our handcrafted dishes,” says CEO Steve Sather. “Our signature citrus-marinated, fire-grilled chicken is a crowd pleaser and the core of everything we do at El Pollo Loco. We’re truly looking forward to sharing our flavorful chicken meals and other Mexican-inspired entrees with the Denton Community.”

The brand’s signature citrus-marinated chicken is prepared on an open flame grill by El Pollo Loco Grill Masters before it is hand-cut and served in its chicken meals and crave-worthy Mexican-inspired entrées. Whether guests are looking for a family chicken meal, burrito, salad, quesadilla, or under 500-calorie options, El Pollo Loco has a wide variety of flavorful offerings.

The 2,995-square-foot restaurant has seating for 70 guests and features the Company’s new ‘Vision Design,’ which highlights an authentic, Mexican-inspired atmosphere and encompasses El Pollo Loco’s menu and brand identity. The new design features warm textures, rustic elements, and a focus on the company’s signature open kitchen layout which allows for guests to view El Pollo Loco’s signature chicken as it is fire-grilled. The restaurant is open seven days a week from 10 a.m. to 11 p.m.

El Pollo Loco plans to host a grand opening event for the community on Saturday, November 12 starting at 11 a.m. The event will include free family activities and entertainment throughout the day.

For promotions and news on the new Denton location, fans can follow the restaurant’s local Facebook page. El Pollo Loco fans are also encouraged to join the My Loco Rewards Program. New members that sign up will receive a voucher for a free taco al carbon. My Loco Rewards members also receive exclusive offers, information about new menu items, promotions, events, and more.