El Pollo Loco opened its newest location in Riverdale, Utah today. The new restaurant, located at 779 W Riverdale Road, marks El Pollo Loco’s seventh location in Utah and is owned and operated by franchise partner Poco Locos Holdings.

“We are amazed at how quickly our guests in Utah have embraced the El Pollo Loco brand and are thrilled to open the third restaurant in our five store development deal with the Company,” says Lee Alvarez Sr., co-owner of Poco Locos Holdings. “Our West Valley and Salt Lake City locations have seen great success so we are confident that our signature citrus-marinated, fire-grilled chicken, and authentic Mexican offerings will delight our new friends and family in the Riverdale community.”

To celebrate the new restaurant, El Pollo Loco hosted grand opening festivities on July 24.  Riverdale residents and surrounding communities are invited to visit the location for special activities and giveaways, including a “Two-Piece Chicken Combo for a Year” voucher for the first 100 guests in line.

“We are passionate about serving our fans in Utah and are excited to continue our expansion in this great state,” says Gus Siade, senior vice president of operations at El Pollo Loco. “The members of the Poco Locos team have been tremendous franchise partners for us over the last few decades, and we take great pride in working alongside them as we bring our exceptional brand to more and more guests across the U.S.”

The 2,995 square foot restaurant has seating for 70 guests and incorporates the brand’s ‘Vision Design,’ which highlights an authentic, Mexican-inspired atmosphere and encompasses El Pollo Loco’s menu and brand identity. The design features warm textures, rustic elements, and a focus on the company’s signature open kitchen layout, allowing guests to view El Pollo Loco’s chicken as it is fire grilled. The restaurant dining area and drive thru are open daily from 10a.m. to 10 p.m.

Franchising, Growth, News, El Pollo Loco