El Pollo Loco announced its strategic partnership with Ansira, LLC, one of the largest independently owned digital, CRM, and channel marketing agencies in the country. Ansira will support El Pollo Loco, including its Loco Rewards program, by leveraging ongoing data to improve customer insights, individual customer engagement, and ultimately drive increased profits.

“As consumer behaviors change and the restaurant landscape shifts, data is more important than ever in understanding who our customer is, what motivates them and how that drives incremental profits. Ansira’s real-time and results-driven approach will enable us to better acquire, retain and engage customers as we continue to grow and invest in our Loco Rewards loyalty program,” says Ed Valle, Chief Marketing Officer of El Pollo Loco. “At El Pollo Loco, we are thrilled to be partnering with Ansira to create a more personalized relationship with our guests.”

Ansira uses big data to deliver market intelligence for its customers. Using aggregated data, the marketing agency develops performance-based marketing programs and also supports clients with CRM and loyalty programs, digital media buying and planning, web and creative development, and strategies and analytics. Ansira’s 150-plus customers span various industries, including world-class brands in the QSR industry.

“We are huge fans of the El Pollo Loco brand and many of us have been loyal customers for years,” says Daina Middleton, CEO at Ansira. “We could not be more excited about helping the El Pollo Loco team leverage data to get closer to their customers and drive incremental transactions for the brand and its franchisees.”