El Pollo Loco remains dedicated to celebrating the Hispanic heritage of the company, its employees and customers by commissioning unique murals on its restaurants in its hometown, Los Angeles, to continue to see mural installation and restoration thrive.
Around 60 percent of murals in Los Angeles have vanished, with a significant number of these works created by Latino artists. The loss of murals also means a loss of culture and a severed connection to a communal heritage. El Pollo Loco is thrilled to continue to use its restaurants as the canvases to connect a new generation with the Latino experience to the heart of Los Angeles.
Today, the company announces the completion of a beautiful new mural at its first restaurant on Alvarado Street in MacArthur Park that opened almost 40 years ago. The mural follows El Pollo Loco’s recent tribute to its Hispanic heritage and Los Angeles roots, where the brand virtually revived a series of lost murals with augmented reality filters during Hispanic Heritage Month.
Since early in the restaurant’s history, El Pollo Loco has strengthened ties to its local communities by supporting murals. This new mural is dedicated to the Los Angeles community by local Latino artist Juan Hector Ponce. Mr. Ponce was inspired to showcase the importance of sharing and spreading the Hispanic culture throughout Los Angeles with a powerful visual depicting a woman sharing her culture through dance.
“Over 81 percent of our workforce at El Pollo Loco is Hispanic, which is why we’re passionate about celebrating and preserving our Mexican-American roots in the diverse communities we serve. We are excited to continue this connection through original artwork on our restaurants,” says Bernard Acoca, president and Chief Executive Officer at El Pollo Loco. “We also look forward to unveiling our next mural in early 2020, with more to come.”