El Pollo Loco announced that Organic will be the new strategic digital agency on record after a competitive pitch process.
El Pollo Loco continues building its digital capabilities with the latest selection of Organic to advance digital efforts, social media engagement and its e-commerce business. Organic will be responsible for planning, development, and creative execution across all digital and social media platforms. The partnership reflects an acceleration of the digital journey that started in 2019 when less than 3% of the company’s media dollar allocation went to digital. Today, El Pollo Loco spends 30-40% of its media dollars on digital with significant advancements to its mobile app, loyalty, and GPS-enabled curbside pickup.
“The decision to partner with Organic was grounded in their proven track record in helping brands become prominent players in the digital space. In 2020 alone, we tripled the growth of our e-commerce business. Our commitment to digital reflects a commitment to meet our customers where they are, no matter how they choose to interact with and order from us,” says Bernard Acoca, President and Chief Executive Officer at El Pollo Loco.
“We are thrilled to partner with El Pollo Loco, a team and brand that is equally obsessed with customer experience and innovation. Their ambitious shift towards digital-first is what being a resilient brand is all about and we can’t wait to continue building upon their ambition,” adds Cathy Chan Butler, Chief Executive Offer at Organic.