Elevation Burger Launches Impossible Burger Nationwide

    Industry News | December 10, 2019

    FAT Brands Inc., parent company of Elevation Burger, known for serving 100 percent organic, grass-fed, free-range beef burgers and fresh fries cooked in heart-healthy olive oil, announced all domestic locations across America will now carry the plant-based Impossible Burger as well as dairy-free Daiya Cheddar Style Slices.

    Elevation Burger’s nationwide launch of the Impossible Burger and dairy-free Daiya Cheddar Style Slices demonstrates the brand's commitment to serving customers of all dietary preferences. The Impossible Burger handles, cooks and tastes like ground beef — but is made entirely from plants — while each Daiya Cheddar Style Slice delivers the same incredible melt and slight sharpness as dairy-based cheese that pairs perfectly with the Impossible Burger or any Elevation Burger for a dairy-free option.

    “We have seen the tremendous success of the Impossible Burger and of Daiya’s Cheddar Style Slices and recognize consumer demand within the plant-based and dairy-free space,” says FAT Brands CEO, Andy Wiederhorn. “This partnership was a natural fit that aligns with our brand pillars and we believe that these new menu items will provide consumers more ways to enjoy the delicious offerings of Elevation Burger.”

    News and information presented in this release has not been corroborated by WTWH Media LLC.