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On April 1st the new cups were rolled out in all U.S. stores and are now being used to serve all of their cold beverages. "Coming into the warmer part of the year we wanted to make sure that we were ready to make a statement that we want to do our part to be socially and environmentally responsible," said JoAnne Shaw, Founder and President of Coffee Beanery. "Our cold drinks really drive the business in the hot summer months, so this will make a very big impact."
Last year there were over 2.6 million cold cups that went out from Coffee Beanery's World Headquarters in Flushing, Michigan. They anticipate that the number will rise to over 3 million this year based on the growing popularity of their cold beverages.
Coffee Beanery is one of the first coffee shop chains to offer an environmentally friendly cold cup throughout their entire system. The new cold cups, produced by Fabri-Kal, are created from products that are derived entirely from corn starches. The cup rollout is another way that Coffee Beanery shows that they are "coffee people who care" (their new focus for community relations).
The Coffee Beanery is a privately held company that franchises and supports a network of upscale cafes, retail stores, carts and kiosks that specialize in serving specialty Arabica coffee. The Coffee Beanery has over 150 locations globally.