Erbert & Gerbert’s has brought back the favorite Mac & Cheese BBQ Brisket Sandwich, just in time for fall. And it’s not alone. The brand is also debuting two new Brisket Sandwiches for a limited time: Brisket & Peppadew Ranch and BBQ Brisket, Bacon & Cheddar.
“We continue to innovate, searching for unique flavor combinations that our fans crave, while staying true to our brand mission of out of this world sandwiches,” says Jeremy Burke, Director of Marketing & Brand Development. “Mac & Cheese BBQ Brisket was one our most-loved limited time sandwiches and we believe in its return along with two new brisket sandwiches this fall. In coordination with the launch, we’re releasing new branded content featuring our favorite talking sandwich, Kyle.”
The move comes on the heels of launching a free rewards and loyalty mobile app that offers guests half off their first sandwich and a brand new catering box named The Colossus. Eric Wolfe, CEO of Erbert & Gerbert’s adds, “It’s exciting to see the big ideas from this brand. We’re committed to making these and more bold decisions to continue expanding store growth, and moving this brand forward.”
The company has expanded this month into two new states with the opening of additional Non-Traditional locations—Northern Illinois University & University of North Carolina, Charlotte. The brand will open its next Traditional location at 5th Avenue North in Minneapolis, MN in mid-September. The company is looking for multi-unit franchisees, institutional, non-traditional sites and partners.
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