Cold-pressed juice brand Evolution Fresh announced it will expand its functional beverage portfolio by entering the $1.2 billion refrigerated tea category with the launch of new bottled Evolution Fresh Organic Kombucha across seven major U.S. cities from coast to coast. Available in six delicious flavors – Ginger Lemon Honeycrisp, Mango Pineapple, Ginger Greens, Spicy Greens, Pink Grapefruit, and Turmeric Pineapple Coconut – the beverages have started to ship to grocery and natural retailers in Boston, Chicago, Los Angeles, San Francisco, San Diego, Seattle and New York City, with plans to roll-out to additional cities this fall and next spring. Evolution Fresh Organic Kombuchas feature the company’s cold-pressed juices and will be available in 15.2 fluid ounce glass bottles. Customer interest in kombucha and fermented beverages is on the rise with the category growing 36 percent in 2017 according to IRI data.
“Evolution Fresh has a long-standing heritage in cold-pressed juice and we are continuing to deliver on our commitment to expand in the functional beverage category with the launch of Evolution Fresh Organic Kombucha,” says Ryan Ziegelmann, president, Evolution Fresh. “We know our consumers are looking for beverages with functional benefits, and Evolution Fresh Organic Kombucha is just what they are asking for—a delicious and refreshing pick-me-up that also supports digestive wellness.”
To create its kombucha, Evolution Fresh starts with carefully selected artisanal teas—Congou black tea, Yerba Matè tea, pu’erh black tea, green tea and matcha. The teas are fermented and paired with cold-pressed Evolution Fresh juice. Leading with flavor, these recipes leverage the brand’s culinary expertise rooted in authentic taste and quality since 1992 to delight the palate and create the perfect combination in every bottle.
Evolution Fresh Organic Kombucha is available in six flavors and is certified USDA Organic, non-GMO, gluten-free, and Kosher:
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