Industry News | January 7, 2012

EVOS Looks Forward to Evolution in 2012

EVOS, the fast-casual restaurant offering healthier all-American favorites with an earth-friendly attitude and greater good conscience, today announced plans for new corporate expansion in what it calls its "New Year EVO-lution." 

With steadily increasing positive comparable store sales in 2011, EVOS is ready to add even more to its plate in 2012.

Through continued guidance from its newly appointed Board of Advisors, chaired by restaurant industry veteran Erich Overhardt, EVOS plans to open three to four company owned locations in Florida, with additional growth taking place on the franchise side of the business.  

Just two short years ago, EVOS celebrated the opening of its Pinecrest, Florida, restaurant, the first in the state not located in its home market of Tampa Bay. 

Success has continued in existing markets as well, as half of all restaurants have celebrated record sales years all without raising prices or sacrificing quality.

"Opening the Pinecrest location and offering EVOS to the South Florida market for the first time has been so rewarding for both the brand and the region, and we are pleased that our franchise owner in that market, Mr. Roland Rafuls, will be opening two additional locations here," says Michael Jeffers, EVOS co-founder. 

"With the addition of three to four company-owned restaurants in Florida and another unit with our newest joint venture franchise owner, Ms. Anita Rubino in Tampa Bay, we continue to further the goal of offering healthier food to Floridians on the go."

Not only is EVOS looking to expand its footprint with traditional, in-line locations this year but it will also complete the finishing touches on a new partnership with Aramark, one of the nation’s leading providers of professional foodservices to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world.

This partnership will give EVOS a new way to reach more customers who need healthier, great-tasting options at non-traditional venues. Aramark, in partnership with EVOS, will offer healthier burgers, fries, and shakes for the first time at an undisclosed college campus location soon.  

This year, EVOS will also continue to enhance some of its brand touch points. 

This effort is spearheaded by advisory board member and president of Walker Brands, Nancy Walker, whose award-winning work as a strategic brand advisor will help EVOS articulate its authentic brand story by engaging with consumers in a way that educates, inspires, and delivers messaging with a higher purpose.

"Branding is all about distinction and we think EVOS’ model of healthier, all-American food and greater good conscience breaks from typical, fast-casual restaurants in a way that truly resonates with their guests," Walker says. 

"We know consumers are seeking authentic brands that demonstrate social consciousness and environmental responsibility, so as we develop distinctive programs to help EVOS build upon this platform, we know they'll attract even more customers who believe strongly in health and wellness for people and planet."

With its New EVO-lution in full swing, EVOS’ journey will surely be filled with exciting new challenges, experiences, and opportunities, a healthy outlook for those who strive to change the world one EVOS experience at a time. 

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