Industry News | October 9, 2017

Expanding Chopt Collaborates with 2 NC brands

Chopt
Bookmark/Search this post
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Chopt introduced its partnerships with Lenny Boy Brewing Co. and Arrichion Hot Yoga + Circuit Training. These collaborations were inspired by Chopt’s further expansion into North Carolina with six locations to date and more to come.

In 2015, Chopt joined the North Carolina community and has worked diligently to develop relationships with local farmers and purveyors to support its menu offerings. Partnering with Roots Hummus, Coddle Creek Farms, La Farm Bakery, and more, Chopt has taken advantage of great local ingredients in an effort to bring flavor and freshness to its salads. One of its most recent partnerships is with Lenny Boy Brewing Co., a Charlotte-based brewery and well known kombucha maker that has bottles for retail sale across all 6 of Chopt’s North Carolina locations.

The collaboration inspired a “Carrot Spice” kombucha that compliments the launch of Chopt’s recent “American South” Destination Menu. It was brewed with local carrots, green tea, and maple extract, fermented with fall spices and carries notes of cinnamon and maple carrot cake.

The beverage is packaged in a custom co-branded bottle exemplifying the creative culture of both companies, and is available for purchase at all NC Chopt locations. The kombucha and American South menu are available for a limited time: the menu starring a Carolina Harvest Grain Bowl, Nashville Hot Chicken Caesar, Creole Shrimp Bowl will be available until November 5; the kombucha will be sold while supplies last.

In line with health and wellness, Chopt has also created a new marketing program with Arrichion Yoga, of Charlotte and Raleigh. The program will offer yogis a Chopt discount once they hit certain Arrichion milestones. Locally known for being the hottest studio in the region, Arrichion is also known for its band program: when yogis hit 100 classes, they’ll now receive a Chopt branded band as well as a discount with each visit to Chopt.

The Arrichion promotion will run and evolve through 2018. Anyone interested to learn how to receive a band can contact Arrichion at arrichion.com.

“We’re excited for these creative partnerships as both Lenny Boy and Arrichion share our passion for wellness, health and community,” says Chopt co-founder Tony Shure. “We look forward to building more and more meaningful relationships within North Carolina.”

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.